Technology as an operating advantage in the middle market.
We focus on established service businesses where durable demand, fragmented markets, and relatively low technology penetration create opportunities for meaningful operating improvement.
Our investment perspective is built around a simple premise:
A traditional service business can become a materially better asset when technology changes the economics of how the company operates.
The objective is not technology adoption for its own sake. It is to improve the underlying characteristics of the business: margins, scalability, consistency, visibility, customer retention, management leverage, and dependence on individual people.
Investment Approach
We are attracted to service businesses with combinations of:
- durable or recurring customer demand;
- fragmented competitive markets;
- strong underlying unit economics;
- meaningful labor and management intensity;
- information-rich operating workflows;
- relatively low levels of technology penetration;
- opportunities for organic and inorganic growth;
- sufficient scale for operating improvements to create meaningful enterprise value.
These characteristics are common across many middle-market service industries.
They also create an unusual opportunity.
In industries where competitors operate using substantially similar people, processes, software, and management structures, proprietary technology can become a structural source of differentiation.
Technology-Enabled Services
We do not believe the best service businesses need to become software companies.
We believe they can become technology-enabled service businesses.
The distinction matters.
The customer can continue buying essentially the same underlying service while the company delivering it operates with materially different infrastructure underneath it.
Technology can improve characteristics such as:
These characteristics can improve the quality of the underlying business without changing the fundamental market it serves.
Value Creation
Our approach to value creation extends beyond cost reduction.
We look for opportunities to improve the company across multiple dimensions:
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Revenue growthImprove customer acquisition, retention, pricing, conversion, and identification of revenue opportunities.
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MarginsReduce avoidable operating cost, mistakes, repetitive work, and inefficient allocation of labor.
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Operating performanceImprove visibility, accountability, consistency, and the speed at which operating problems are identified.
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Management infrastructureReduce dependence on manual oversight and improve the amount of organizational complexity that existing management can effectively control.
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Strategic growthSupport expansion, acquisitions, integration, and other forms of scale with stronger underlying operating infrastructure.
The goal is to build a business that becomes more capable as it becomes larger, rather than simply more difficult to manage.
Investment Discipline
We underwrite the downside before relying on the upside.
Attractive growth does not compensate for weak underlying economics, excessive concentration, poor market structure, fragile management dependence, or risks that technology cannot reasonably solve.
Our analysis considers factors such as:
- durability of demand;
- competitive structure;
- customer concentration;
- cash-flow characteristics;
- management quality;
- labor intensity;
- operating complexity;
- acquisition opportunities;
- technological opportunity;
- barriers to replication;
- downside protection.
Technology is one component of the investment thesis.
It does not turn a bad business into a good one.
The most attractive opportunities are businesses with strong underlying economics where technology can create an additional operating advantage.
Fragmented Markets
Fragmentation can create particularly attractive conditions for technology-enabled transformation.
Many service industries consist of thousands of regional or specialized operators using broadly similar business models and relatively similar operating infrastructure.
Scale can create advantages in:
- customer acquisition;
- recruiting;
- purchasing;
- management;
- data;
- technology investment;
- shared services;
- capital allocation.
Technology can increase those advantages further by allowing a scaled organization to operate with capabilities that are difficult for smaller competitors to reproduce economically.
Where appropriate, organic growth and strategic acquisitions can therefore reinforce the same operating platform.
Long-Term Alignment
Technology licensing is the core relationship and stands on its own economics.
In select situations, a relationship may develop beyond technology into longer-term strategic alignment, including advisory, board, equity, or principal-investment opportunities.
Those situations are considered separately and selectively.
Any investment or equity relationship requires independent diligence, mutual alignment, separate economics, and separate agreements. A technology relationship does not create an expectation or commitment of investment.
Our Perspective
The most technologically advanced market is not always the market with the greatest opportunity for technological advantage.
In many established service industries, the opposite can be true.
The larger the gap between how an industry operates today and what modern technology makes possible, the greater the potential operating advantage available to the companies capable of closing it.